A convergence marketing strategy has the customer in the center, where he or she is targeted through all the communication means he uses with the aid of technology. Media convergence is the joining, or ”converging,” of distinct technologies into one. Therefore, social media convergence brings more convenient to people’s daily lives. A current issue in the media industry is coping with the effects of convergence. "Greg learned that the Stonehenge is an example of megalithic art." However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. -Media convergence refers to the way that a whole range of different kinds of info can be combined and delivered in one format - e.g. Disney is made up of five different divisions, including: Divisions Walt Disney… For example, people may view the same videos on their phone or their television using the same software and wifi connection. Yes. The best example will be online advertising, where each website … The jury is still out on how these different types of convergence will affect people on an individual and cultural level. media convergence also refers to the wa… whole range of different kinds of information can be combined… videos, texts and and images can be stored and … Another example to prove the importance of media convergence is an integration of the BBC and new media. Convergence does exist in real life. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. Convergence is a buzz-word (Lind, 2005). Changes in the information industries . A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Most of the fans went crazy when the news of an eighth book came out, but, as probably one of the biggest fan of the story, I have find it disrespectful. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Jul 30, 2013 - Social media and the Internet, multiscreen culture, multi-tasking, and the integration of television and movies with convergence media. I have answered a similar question - Does the Convergence theory in economics actually work in real life or is it essentially just a theory? Early radio shows partnered with newspapers to have the local news read over the airwaves. For example, films may adopt choose-your-own adventure features such that they begin to resemble games. The merger of different mediums. Take, for example, the smartphone from the lesson’s opening. For most of the 20th century, media content was delivered through particular platforms, such as books, newspapers, magazines, radio, television, cinema, and video games. COMMUNICATIONS the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops: Media convergence means that we can now watch a newspaper's … The Britannica Encyclopedia defines Media Convergence as a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. The poster child for this is the smart phone. But suitable governance will solve those problems. There is also a potential for convergence between films, television and video games. Further, convergence refers to … Digital media convergence enables news to be delivered quickly to the public. The classic example is the production of music videos such that music and video converged. The convergence of media access technologies and formats. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. 3. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted..
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. An example of Convergence cultrue in simple terms can be explained with a smart phone this is a new media device with both old and new copabilites for viewing media, such as reading a … video,text and images can all be stored and accessed on one website 2 . Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. In some cases, mul… The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. Daidj Media Convergence and Business Ecosystems GMJ. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). Media convergence isn’t a new concept. This movie demonstrates many examples of technological, economic, and cultural convergence. Convergence is at the heart of today’s digital media revolution and includes such technologies and software applications as the Internet and electronic commerce, smartphone technology, digital-film animation, DVD (digital video disc) music and high-definition television (HDTV), and videogame systems to name only a few. For technology, media convergence is when different media come together to do a similar task. convergence, as are transformations in national media systems in general, focusing on whether they are becoming more similar (Kleinsteuber, 2008).

Finance: Banks have converged and had to adapt to the digital era. This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. There are many examples of analog pairings of different media in the 20 th century. 10. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . Whether the change is for the good or the bad is up to the consumer, because the consumers are the ones who are affected the most. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. For example, using some social media read information and book on the phones or tablets. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. The concept of convergence is frequently used both in the academic field and within the media industry to denote the ongoing restructuring of media companies as well as to describe the latest developments in media forms, distribution, and consumption. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. Convergence is the coming together of two different entities, and in the contexts of computing and technology, is the integration of two or more different technologies in a single device or system. See more ideas about Convergence, Social media, Media. Wirth (2006) developed a review of literature underlining the fact that “one of the challenges of studying media convergence is that the concept is so broad that it has multiples meanings” (p. 446). Moreover, development of technology provides a necessary support for social media convergence. 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